The free SEO tool
that shows its evidence.

How to read your SEO audit results

After you run a check you will see an overall score, five category scores and a ranked list of things to fix. The overall score is the average of the five categories, and each category is a weighted share of the checks that ran, so one small problem never wrecks a whole category. Start with anything marked Failed, then work through Warnings. Notes are informational and need no action unless they match your goals.

Open a finding to see the pages affected, the evidence we found, the reason it matters and a clear fix. Copy the AI fix prompt into your assistant or give it to your developer. After you change something, run the check again to confirm the finding has disappeared.

What each category score means

• Common SEO: titles, descriptions, headings, content, images and internal links, the basics that tell search engines what each page is about.
• Speed: server response, compression, caching, page weight and rendering signals that affect how fast pages load.
• Server and security: https, certificate health, redirects, security headers and hostname setup.
• Mobile: whether pages declare a viewport and size their images so they display properly on phones.
• Advanced SEO: indexing rules, canonicals, sitemaps, structured data, social previews and crawl files.

Ten quick wins most sites can make this week

1. Give every page a unique, descriptive title.
2. Write a clear meta description for your ten most visited pages.
3. Make sure each page has exactly one H1 heading.
4. Add alt text to meaningful images.
5. Redirect http and non-www addresses to one canonical version.
6. Publish an XML sitemap and reference it in robots.txt.
7. Fix broken internal links.
8. Link orphan pages from related content.
9. Turn on compression and caching at your host or CDN.
10. Add a share image so links look good on social networks.

None of these needs a specialist, and together they remove most of the problems we see on small sites. Use the free tools to do several of them in minutes: write snippets in the SERP preview, generate a sitemap and a robots.txt, and build social preview tags.

What the audit will not tell you

It cannot tell you how many people search for a phrase, which keywords you rank for or who links to you, because that data comes from search engines and paid indexes. It will not predict rankings or promise traffic. What it does is find the problems on your own site that you can actually fix, and it labels everything it cannot measure as unavailable instead of guessing.

When to run a check

Run an audit when you launch a site, after a redesign or migration, after installing a plugin that changes templates, and once a month as routine maintenance. Compare results over time: the score matters less than the direction. A steady climb as you fix issues is a sign that you are removing real obstacles.

Why an audit beats guessing

SEO advice online is often contradictory, and it is easy to spend weeks on changes that make no difference. An audit replaces opinion with evidence: it shows what is actually wrong on your site today, ranks the problems by impact and tells you when you have fixed them. That focus saves time, and it makes the work easy to explain to a client, a manager or a developer.

Pair the audit with Search Console

This audit shows what is on your site. Google Search Console shows what Google does with it: which pages are indexed, which queries bring visitors and where problems have been detected. Verify your site there for free, submit your sitemap and check the reports each month. Together, the two give you a complete picture without paying for anything.

Read the technical SEO, on-page SEO, off-page SEO and AI SEO guides to understand the thinking behind each check.